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Why CRM is important to your business

Why CRM is important to your business

Why CRM is important to your business

Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more. If your business isn’t using CRM yet, here are five reasons why you should.

Grows with your business

The ol’ Rolodex may have been useful for managing a few clients, but you’ll need a much better solution if you plan to maintain relationships with hundreds, possibly thousands, more. CRM scales with your business, meaning it can handle larger data sets and more clients as you expand your sales operation.

Organizes your data

CRM software acts as a central database for all your sales records and transactions. This means important customer information can be retrieved in just a few clicks rather than by rifling through thousands of documents, sticky notes, and disorganized cabinets. And since CRM is hosted in the cloud, sales data, customer interactions, and other actionable information are available for the entire company.

Improves customer service

Your sales team could be the most persuasive individuals in the world, but this means nothing if they can’t recall anything about their clients and their preferences. When your sales staff follows up on leads or existing customers, CRM will automatically retrieve contact history, past purchases, and customer preferences from your client database and display them on a single page during the call.

Armed with detailed customer information, sales representatives will be able to recommend products and services that meet the client’s needs. So instead of struggling through a sales call, marketing employees can focus on delivering a professional sales pitch.

Streamlines your sales funnel

CRM comes equipped with workflow management functions, supporting your sales pipeline in a number of ways. For example, you can configure your CRM to send instant follow-up emails when a lead visits a particular product page. You can even use automation to track where certain leads are in the sales pipeline and delegate the task to one of your sales closers.

Analyzes sales data

With real-time sales information, business managers can track marketing campaigns and adjust their strategy accordingly. For instance, you might notice that click-through-rates for promotional emails and company newsletters are higher during Tuesday afternoon than Friday night. Having this information can help you focus your marketing efforts and message to generate more leads.

In addition, you can use CRM to analyze customer calling activity, market demographics, lead conversion rates, and key performance indicators to influence future business decisions.

Understanding your customers can put you several steps ahead of the competition. If you need to manage contacts, eliminate time-consuming procedures, and improve your sales performance, CRM is the perfect business solution.

Contact us today to find out whether CRM is the right fit for your business.

Published with permission from TechAdvisory.org. Source.

Dropsuite:

Dropsuite is a cloud software platform enabling businesses and organizations globally to easily backup, recover and protect their important business information including emails, contacts, calendars and OneDrive/Sharepoint files. Compliant email backup and archive system with a 10-year retention policy.

Vade Secure:

Vade Secure is an AI-based email security solution to improve security for Office 365 and block advanced phishing, spear phishing, and advanced malware threats. Vade Secure analyzes emails, webpages, attachments, and images with machine learning and deep learning algorithms that are trained to detect behaviors and anomalies common to advanced email threats.

Office Protect:

Office Protect is a service that’s designed to help you secure your Microsoft 365 tenant. Using our powerful in-house security software, our analysts actively monitor for threats, investigate alerts, eliminate false positives, and provide guided response and remediation. Protects against account break-ins, data exfiltration, business email compromise, phishing, internal threats, lateral movement, ransomware, and attacks by nation states.

Dark Cubed:

Dark Cubed focuses on real-time monitoring, threat intelligence, predictive analytics, elegant dashboard, streamlined workflow, executive reporting and active blocking. This is another layer of security that integrates with the firewall.

ThreatLocker:

ThreatLocker is a zero-trust endpoint security tool giving companies control over what software can run, by whom, and what data can be accessed.

It keeps a full detailed audit of what applications are used and data accessed/transferred/deleted and by what users (signature tracking, etc.) If something unusual happens, such as a signature change, or a user opens an application that is out of their normal routine the administrator is alerted. This is a crucial tool in identifying malware threats, as well as helping organizations identify if users are accessing applications and/or data/ files they should not be.

ThreatLocker provides a solution that allows businesses to control the content that runs on their network. Unlike AntiVirus software ThreatLocker is not looking for known viruses or malware. ThreatLocker uses a complex set of rules to determine what can be executed on a network and stops anything that has not been approved before it can even execute.

Huntress:

Huntress is a supplement to SentinelOne. Hackers are becoming more sophisticated, and Huntress actively seeks out these threat actors with a "defend forward" mentality. This software combines both advanced security tools along with human intervention to ensure even the most advanced hackers can't penetrate your network.

SentinelOne:

SentinelOne is a comprehensive enterprise security platform that provides threat detection, hunting, and response features that enable organizations to discover vulnerabilities and protect IT operations. SentinelOne integrates static artificial intelligence (AI) to provide real-time endpoint protection and reduce false positives that derail investigations or make threat detection a capital-intensive process. This will replace Webroot in your current environment.