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Automate mundane emails to get more done

Automate mundane emails to get more done

Automate mundane emails to get more done

Everyone wishes there were more minutes in a day. Between repetitive emails and seemingly endless meetings, it’s hard to find time for important tasks. Thanks to the increasing affordability of enterprise-level IT however, SMBs can start getting at least half of those problems under control with email automation.

What is email automation?

Usually included in customer relationship management (CRM) software, email automation centers around the idea of combining your business data into emails to customers and prospects. This allows you to draft templates with placeholders for names, addresses, and other variables that the platform will match with individuals from your email list.

Even better however, is personalizing how and when your emails go out to clients. Automatically inserting customer data into an email is great, but it still requires that you draft the content that surrounds it and hit Send. Email automation grants you the ability to create templated emails that are automatically merged with client data and sent when certain conditions are met.

Examples of email automation

To really get an idea of how valuable this solution is, it’s important to see what it looks like in action. Say you own an eCommerce site that sells complementary goods, like golf clubs and golf balls. You could create a campaign wherein anytime someone buys a set of clubs, pre-written emails automatically go out one month later on how high-quality golf balls improve your handicap.

You’re not limited to two-step workflows either. Take a look at this example:

  • Step 1: Send a personalized email with a special offer on golf balls for existing customers.
  • Step 2: Send a follow-up based on how customers interacted with the offer email:
    • If a customer cashed in the offer, send a thank you email.
      • Step 3: Follow it up with a similar offer three months later.
    • If a customer visited the promo page but didn’t convert, send a promo email for another type of product, like golf bags.
      • Step 3: Follow it up with either a thank you email or another promo for golf clothes.
    • If a customer didn’t even open the email, send a survey email asking about their interests.
      • Step 3: Follow it up with email campaigns based on what they selected.

Email automation means there’s no need to micromanage your customer relationships. As long as you define the path to purchase for high-volume products, you can program workflows to nurture customers and prospects automatically.

For as little as a couple hundred bucks a month, your customer outreach campaigns can compete on the same level as your corporate counterparts with little effort from your team. Add in an expert IT provider and you have the ability to blow the competition out of the water. To learn more, contact us today!

Published with permission from TechAdvisory.org. Source.

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Dropsuite is a cloud software platform enabling businesses and organizations globally to easily backup, recover and protect their important business information including emails, contacts, calendars and OneDrive/Sharepoint files. Compliant email backup and archive system with a 10-year retention policy.

Vade Secure:

Vade Secure is an AI-based email security solution to improve security for Office 365 and block advanced phishing, spear phishing, and advanced malware threats. Vade Secure analyzes emails, webpages, attachments, and images with machine learning and deep learning algorithms that are trained to detect behaviors and anomalies common to advanced email threats.

Office Protect:

Office Protect is a service that’s designed to help you secure your Microsoft 365 tenant. Using our powerful in-house security software, our analysts actively monitor for threats, investigate alerts, eliminate false positives, and provide guided response and remediation. Protects against account break-ins, data exfiltration, business email compromise, phishing, internal threats, lateral movement, ransomware, and attacks by nation states.

Dark Cubed:

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ThreatLocker:

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ThreatLocker provides a solution that allows businesses to control the content that runs on their network. Unlike AntiVirus software ThreatLocker is not looking for known viruses or malware. ThreatLocker uses a complex set of rules to determine what can be executed on a network and stops anything that has not been approved before it can even execute.

Huntress:

Huntress is a supplement to SentinelOne. Hackers are becoming more sophisticated, and Huntress actively seeks out these threat actors with a "defend forward" mentality. This software combines both advanced security tools along with human intervention to ensure even the most advanced hackers can't penetrate your network.

SentinelOne:

SentinelOne is a comprehensive enterprise security platform that provides threat detection, hunting, and response features that enable organizations to discover vulnerabilities and protect IT operations. SentinelOne integrates static artificial intelligence (AI) to provide real-time endpoint protection and reduce false positives that derail investigations or make threat detection a capital-intensive process. This will replace Webroot in your current environment.